Taylor
Pels‑Hernandez
PORTFOLIO
Content Creation | Digital Marketing | Advertising
About me
Hi! I'm Taylor Pels-Hernandez, a marketing graduate of the University of North Texas who's all about creative strategy, authentic storytelling, and building meaningful connections. From running social media campaigns and organizing events to working with nonprofits and small businesses, I bring heart, hustle, and a whole lot of color to everything I do. I'm also a visual artist, mentor, and Fort Worth native who's passionate about using marketing as a tool to uplift others, tell powerful stories, and spark real change.
Fun facts
My skills
Resume
Experience
Marketing Coordinator
Create and manage marketing campaigns, social media content, email communications, and promotional materials to engage the community and increase awareness of museum exhibits, programs, and events.
NextGen Ambassador
Created graphics for social media channels. Promoted water conservation and community engagement. Played key role in planning a community event. Learned how the local government builds connections with residents. Provided customer support in a high-volume call center.
Marketing Intern
Guided the rebranding efforts. Enhanced visibility and resonance with target audience. Amplified impact and mission. Transformation and revitalized image. Fostered deeper connections with stakeholders. Increased support and engagement for their noble cause.
Social Media Manager
Oversaw social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout). Collaborated with other teams to ensure brand consistency. Analyzed company's digital marketing plan and social media strategy. Identified strategic weaknesses and made recommendations for improvements.
Social Media Manager
Designed and implemented social media strategy to align with business goals. Researched social media trends. Informed management of changes that are relevant to the company's marketing activities.
Education
- BA in Business Administration, MarketingUniversity of North Texas, May 2025
- Associates in ArtsTarrant County College, May 2023
Certifications
- Marketing Innovations Products & ServicesUniversity of Maryland, June 2025
- Online Advertising & Social MediaUniversity of Maryland, June 2025
Affiliations
- House Parent, The Warm Place2025 – Present
- Board Member, Hispanic Women's Network of Texas2022 – Present
- MANA de North Texas2022 – Present
- empowerHER2020 – Present
- Director, Delta Gamma2023 – 2025
- UNT Women in Business2023 – 2025
- MOVE Texas UNT2024 – 2025
My work
Content, campaigns, and emails built to make people stop scrolling and start showing up.
Analytics
Reels I created for the Fort Worth Museum of Science and History, and how they performed on Instagram.
Chadra Mezza & Grill
I run the Instagram for Chadra, a family-owned Lebanese and Mediterranean restaurant in Fort Worth. Here's how the feed comes together.
Chadra Mezza & Grill, Fort Worth
Email design
Member newsletters and promos I design in Constant Contact for the Fort Worth Museum of Science and History. Tap one to open the full email.
Artwork
the story behind it
My artwork is rooted in personal storytelling, emotion, and vibrant color. I use painting as a way to process the world around me, turning moments of grief, joy, and transformation into visual narratives.
Each piece I create is layered with intention, often inspired by the women who raised me, my cultural identity, and my experiences navigating life as a young Latina artist. I lean into bold colors and textures to evoke feeling and connection, inviting viewers into my world while also encouraging them to reflect on their own.
Art has always been my safe place. It's how I cope, celebrate, and communicate when words fall short.